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Some Businesses Are Banned From Facebook After Being Hacked … And Other Small Business Tech News This Week

Here are five things in technology that happened in the past week and how they affect your business. Did you miss them?

1 – Meta continues to kick out small business owners for hacking on Facebook.

Sophisticated gimmicks put small business owners in a tough spot ahead of the holiday season. According to recent reports, hackers have gained access to Meta accounts, link your account to the original business account, then take control of the account and post content against Meta policies, resulting in deactivation of Meta. business accounts. (Source: ARS Technica)

Why this is important for your business:

The best defense against this is to change your passwords frequently and set more security options for accessing your Facebook page. Otherwise, your site may go down at a very critical time of the year. A Meta spokesperson told Ars that the best way to report problems with hacked accounts to Meta is via facebook.com/hacked and instagram.com/hacked.

2 – Shopify is testing a new universal search feature.

Shopify is testing a “Find Anything” feature that allows users to find merchants that match the search term, items sold by Shopify merchants, or items that have been previously purchased. The test will initially be rolled out to a handful of users, though there’s no indication how long the test will last, who will be chosen, and whether it’s something that will eventually roll out widely. (Source: Search Engine Land)

Why this is important for your business:

If you​​​​​​​​​​are selling on Shopify, this is a test to keep an eye on. Universal search, if properly implemented, can significantly change the way visitors find your products and allow you to rethink your keywords and analytics. If set up in the right way, it can contribute a huge boost to your sales.

3 – Microsoft Teams is introducing a new sign language feature and you could be about to solve one of your biggest business problems.

Microsoft Teams introduces several new features to improve your user experience. First, the addition of the Sign Language View will make it easier for users to use sign language during meetings. The new feature lets you choose up to two participant videos to prioritize so they remain constantly visible during a meeting. Teams users will also see improvements when it comes to scheduling and managing meetings, chats and more with new scheduling features expected to roll out in February. (Source: Tech Radar)

Why this is important for your business:

Microsoft Teams has come a long way since its inception just a few years ago and Microsoft, smartly realizing its usefulness and popularity among workers, is strengthening its offer. I’m sure there are many features in Teams, and Office 365, that you don’t use but pay for. Consider hiring a consultant for training this year.

4 – This is how TikTok saves thousands of dollars in marketing for some small businesses.

This week Erika Wheless does a great job of explaining how TikTok is saving many small businesses thousands of dollars in marketing this holiday season and owners are even spending on Instagram and Facebook in favor of the video app. (Source: AdAge)

Why this is important for your business:

Wheless says TikTok’s benefits for small businesses come from the platform’s ability to increase organic reach and drive holiday sales. And through its new “Small Wins” initiative, the platform is also teaching business owners how to use the platform to grow their business.

5 – Cobee raised $41 million for an employee benefits “super app.”

Madrid-based startup and employee benefits platform Cobee recently raised $41 million in funding. The funding will be used to support the expansion of the startup to other Spanish and Portuguese speaking countries. (Source: Tech Crunch)

Why this is important for your business:

The employee benefits platform makes it much easier to access and organize benefits for both employers and employees through its payroll integration and streamlined app where employees can search and select plans.

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